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TEST DRIVE: The Hyundai Genesis Is Korea’s Answer To BMW

hyundai genesis review car korea midsize luxury TEST DRIVE: The Hyundai Genesis Is Koreas Answer To BMW

Travis Okulski / Business Insider

Four years ago, Hyundai introduced a car that was meant to shake up the upper echelons of the mid-size luxury class. Much like Toyota and Honda had done in the past for Japanese luxury with Lexus and Acura, Hyundai felt it was time for Korean luxury to come to the fore.

The Genesis sedan was that car.

Hyundai had gotten a bad rap over the years for flagging quality and cars that felt cheap. The Genesis was just another step they were making in a product renaissance meant to bring luster to the brand.

The cars are proving to be beautifully made and reliable. And if they do break down, the classic Hyundai 10 year/100,000 mile warranty is still in tact. Many people made the switch just for that coverage.

hyundai genesis review car korea midsize luxury TEST DRIVE: The Hyundai Genesis Is Koreas Answer To BMW

Travis Okulski / Business Insider

But how does the Genesis stack up to one of its biggest German rivals, the BMW 5-Series?

We recently spent a week with a 2012 Genesis 3.8, and on paper, it’s a very worthy competitor. The BMW 535i has a starting price of $52,000 and comes with a 300 horsepower (on premium fuel) straight six engine that achieves 31 MPG on the highway.

Our Genesis 3.8 was fully loaded with satellite radio, navigation, heated seats, and a premium stereo. The 333 horsepower V6 uses regular gas and gets 29 MPG on the highway. The price for all this luxury and convenience? A mere $39,000.

Now that is not exactly cheap, but if you were to similarly equip a BMW 535i, the final cost comes to nearly $60,000.

So, is the BMW badge worth the extra price?


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