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Someone Attending The International Property Expo In Singapore Will Win This Mediocre House In Detroit

Those attending the iProperty.com International Property Expo in Singapore, to learn about “the best property in Asia” can win a free house by attending.

Guess where the house is located.

One might think somewhere in Asia because that’s the focus of the expo. But No! The free house is located in the mother of all choice spots, Detroit, Michigan.

Check out the image.

Note the creative description: “Yes, it’s true we are giving away a home! This is a gorgeous 3 bedroom brick home located in an excellent neighbourhood just a stone’s throw away from key facilities like the Triumph Hospital and the Bel Air Shopping Centre. It boasts a garage and basement and has just been newly furnished. It’s Freehold Landed U.S property with 3 bedroom and 1 bathroom. A lot size of 4,225 sq ft

with Garage, basement and tenant included! This property has a net selling price US $38,000.”

Is this ad supposed to entice people to attend or scare them away?

For other creative property descriptions, please see

It’s Too Late

The iProperty promotion clearly needs a nice corresponding “better buy now before it’s too late” message.

And I have just the right promotional idea in mind. It’s from my December 13, 2005 article .

I think it’s too late.
In fact I know it’s too late.
How do I know?
The following Email I received tonight should explain it nicely.
When you see stuff like this, not only is it too late, it’s way too late.


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