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The Apple Watch gets a full spread in Vogue that may show its actual size (AAPL)

Apple will release its first smartwatch in April, and it looks like the company is eager to capture the fashion world’s interest. The latest issue of Vogue contains a multi-page advertisement that reportedly depicts the watch in the exact size it would be in real life, according indie

app developer Carlos Ribas (via 9to5Mac).
Ribas took a ruler to the ad and claims that the watch pictured in the magazine matches its size in real life. MacRumors, which seems to have purchased an issue of the magazine, also reports that the images are actual size. It’s hard to tell if this is true, however, since Apple doesn’t list the exact dimensions of the watch on its website. Apple only specifies that the device comes in two sizes in terms of height: 38mm and 42mm.

Turns out the Vogue magazine Apple Watch ad photos are Actual Size. pic.twitter.com/rCoEQDTiki
— Carlos Ribas (@cribasoft) February 25, 2015

A handful of Vogue readers posted images of the ad to Twitter, too:

Apple fait la pub de l’Apple Watch dans Vogue – https://t.co/ZnNjohkE3v Le mois d’avril approchant à grands pas,… pic.twitter.com/VAS7K6DcGP
— Maxime François (@TraxxMaxx) February 25, 2015

Apple Expands Apple Watch Marketing Efforts With New Multi-Page Spread in Vogue Magazine | http://t.co/rKsaUPzIeM pic.twitter.com/PAvS39tEbC
— Mathieu (@MathieuChabod) February 25, 2015

L’Apple Watch apparaît dans une pub sur Vogue. Une très belle pub pour un objet wearable… pic.twitter.com/iyI4iMxzL1
— Milan Boisgard (@MBoisgard) February 25, 2015

Apple expands the Apple Watch marketing with new multi-page spread in Vogue magazine. Gorgeous! pic.twitter.com/2enO0fUULq
— Simche  (@Simche_RoyaleK) February 25, 2015

Apple купила рекламу в американском Vogue на 3 разворота. Рекламят Apple Watch. pic.twitter.com/7G2NYNGCmD
— Wylsacom (@wylsacom) February 25, 2015

Regardless of whether or not the ads are actually life-sized, it still shows that Apple really wants to push this as a fashion accessory more than a gadget. The watch is set to launch in April, and the base model will start at $349. Apple has yet to announce pricing for other variants. 


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